We asked 166 technology professionals ahead of Tech Show Frankfurt 2027. Here’s what they told us. 

Who We Surveyed 

Respondents came from across the industry. Data centres, power, cooling, and digital infrastructure was the biggest group, just under 30%, with AI, data, and analytics close behind at around a quarter. Another 17% said several areas were equally relevant to their work. The rest was split between cybersecurity, cloud, digital transformation, and technology procurement. Worth keeping in mind for what’s coming next on AI.   

Question: Which area is most relevant to your work or reason for attending technology events? (Select one.) 
Base: 158 of 166 survey respondents 
Source: Tech Show Frankfurt 2027 Programme & Learning Needs Survey, 2026 

 

Practical AI Has Wider Appeal  

When we asked respondents to choose from a set of themes we have developed through desk research and industry interviews, Data & AI in Practice came out ahead of everything else, selected by 65% of respondents. 

Here is what is interesting: Only around a quarter of respondents said AI, data and analytics was the area most relevant to their work. So, the people choosing Data & AI in Practice as a top priority for 2027 were not mostly AI specialists. 

That said, not everyone answered both questions, so we are not claiming a direct cause and effect. But it is hard to read that gap as anything other than proof that practical data and AI have spread well beyond their traditional audience.  

It does not stand alone either. AI Factory & Infrastructure Readiness was the second most selected theme, followed closely by Cyber Resilience & Human Risk and Sovereign AI & Secure Cloud.  

Question: If Tech Show Frankfurt could only prioritise three of these themes, which should they be? 
Base: 147 of 166 survey respondents 
Source: Tech Show Frankfurt 2027 Programme & Learning Needs Survey, 2026 

 

People Want to See How It Is Done 

Case studies, hands-on demos, and technical deep dives topped the list of formats when we asked what would make the programme most useful, each picked by around half of respondents.  

Keynotes and neutral panels sat near the bottom of the list, far below those top three. For 2027, that likely means more practitioners on stage, more projects, and more detail on how the work gets done. 

 

Question: Which formats would make the 2027 programme most useful to you? (Select up to four.) 
Base: 146 of 166 survey respondents 
Source: Tech Show Frankfurt 2027 Programme & Learning Needs Survey, 2026 

 

Got a Project to Share? 

Alongside our industry interviews and desk research, this survey helped shape the content streams for Tech Show Frankfurt 2027. You can see the full breakdown here: Tech Show Frankfurt Content Themes & Speaker Guide. 

If you’ve got a project, lesson or experience you’d like to share with the industry, apply to speak at Tech Show Frankfurt 2027. 

AI was used to assist with analysing the survey data and supporting research.