Leonie Spiller is a Senior Manager Digital Analytics at adidas with a focus on Consumer and Membership Analytics. She holds a degree in business economics and market research and has several years of experience in the data analytics field. Her biggest aim is to make insights more actionable and to foster data driven decision making. Leonie Spiller is a Mentor and Chapter Lead in the international organization Women in Data, helping other women to grow in their career, expand their network, and advance their skills.