Tech Show Frankfurt Speakers

With degrees in automotive engineering and cultural anthropology from the Universities of Stuttgart and Hamburg, Sascha Netuschil started his career in Data Analytics and Machine Learning even before the term ‘Data Scientist’ entered mainstream vocabulary. Today, as Domain Lead AI & Data Science Services at bonprix, Sascha is responsible for the international fashion company’s three internal Data Science and AI development teams. Joining as a Web Analyst in 2013, he pioneered the establishment and expansion of bonprix's Data Science and AI function, now overseeing its operational responsibilities and strategic development across all departments. During this time he has established high-performing AI and Data Science teams, scaled up robust infrastructure, established MLOps procedures and strategically shaped bonprix’s overarching AI activities. Sascha is a recognized AI and Data Science spokesperson for bonprix, regularly sharing insights on AI implementation and innovation at conferences. His hands-on expertise is reflected in the AI and Data Science projects Sascha has implemented over the past decade, which include Generative AI solutions, recommender and personalization systems, real-time intent recognition, fraud detection, price optimization algorithms, as well as attribution and marketing mix modeling.