Karin Immenroth provides an outlook on how RTL Germany uses (Gen)AI to become a data-driven company:
AI is an integral part of RTL+, the RTL Germany streaming service. Karin Immenroth shows how knowledge engineering contributes to higher customer satisfaction. Furthermore, she illustrates what new opportunities arise for RTL Germany using GenAI and how AI use cases are being strategically developed by RTL Data and the AI Circle.