Bringing AI applications from the experimental phase into productivity and thereby creating real financial value often presents a significant challenge. In this presentation, Sascha will demonstrate how bonprix has successfully scaled its AI image generation, realising substantial cost-saving potential. In addition to the technical solution, he will also address the process and cultural challenges that had to be overcome on the path to mass production of AI-generated images.

- How to generate high-quality product images with AI
- How the collaboration between tech and creatives was a key factor for the project success
- The special requirements and pitfalls in AI generation of fashion images