Sovereign innovation often fails not for lack of technology, but for lack of clarity. Brilliant solutions stumble when teams, leaders, or the public don’t understand their purpose or potential. In this session, Sarah Yvonne Elsser and Alexander Pessler explore how communication becomes the decisive success factor in turning strategy into adoption. They’ll unpack real examples where storytelling, positioning, and user engagement transformed complex innovations into trusted, scalable realities – and share a practical framework for making innovation understood, embraced, and sustained.