GenAI adoption is easy to start but hard to scale without fragmentation, duplicated solutions, and slow approvals. In a complex and highly regulated environment like aviation, teams need a scalable approach that balances speed with security, compliance, and reliability. In this session, Luca Wiesmaier and Ömer Adigüzel share practical lessons from rolling out enterprise GenAI capabilities at Deutsche Lufthansa AG: how to promote reusability, shorten time-to-market, and keep solutions compliant. You'll learn how 'safe GenAI' patterns (from controlled model access to 'chat with your own data') can be industrialised through shared standards, templates, and enablement – so teams deliver real value at scale, not just isolated demos.