Transformational AI goes far beyond isolated use cases or productivity gains. It reshapes how organisations create value, make decisions, and operate at scale. This presentation distinguishes between singular, often tactical AI applications and true transformational AI, which requires coordinated change across strategy, skills, processes, technology, and culture. It outlines the capabilities organisations must develop to embed AI into their business model, including leadership alignment, data and platform readiness, AI literate teams, governance, and a focus on measurable business outcomes. A pragmatic transformation process is introduced to help organisations move from experimentation to sustainable impact, ensuring AI initiatives are scalable, secure, and economically viable. Using PRODYNA as a concrete example, the presentation illustrates how these principles are applied in practice, highlighting changes already implemented and those currently underway. By reflecting on our own transformation journey, we provide practical insights into how AI can be responsibly and effectively integrated into the core of the business to ensure long term relevance, competitiveness, and sustainable value creation.