Running global e-commerce at scale means more than handling peak traffic and enabling seamless digital experiences. It means protecting revenue, brand trust, and customer data – every second of every day.
At adidas, our e-commerce platform operates across markets, time zones, and threat landscapes where performance and protection must coexist. In this session, we’ll explore how Smart Operations leads the way in running a global e-commerce business at scale – combining Site Reliability Engineering (SRE), operational excellence, and security as a shared responsibility across the entire technology lifecycle.
We’ll discuss how security is embedded from the earliest stages of development through production operations – not as a gate, but as an enabler. From secure-by-design principles and shift-left practices to runtime monitoring, incident response, and resilience engineering, we’ll share how integrating security into engineering and operations drives both speed and trust.

This session will provide practical insights into:
•    Embedding security into the development lifecycle without slowing delivery
•    Aligning SRE and security to protect availability and revenue
•    Operating globally distributed platforms under continuous threat
•    Building a culture where resilience and security are core to how teams work