Tech Show Frankfurt 2026

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The Productivity Promise of Generative AI: Measurable Reality?

06 May 2026
Big Data Keynote & Strategy
Data-Driven Strategy: Governance, Culture & Measurable ROI

Generative AI is everywhere, but has it truly delivered the productivity surge many predicted? This panel examines the first measurable outcomes from GenAI adoption across DACH enterprises, separating real efficiency gains from automation theatre. Leaders from business, research, and policy will debate how to quantify GenAI’s impact on output, creativity, and workforce dynamics, and how Europe can balance innovation with labour responsibility and trust.

Chairperson
Dr. Alec Sproten, Head of Department Data & Analytics - fischer group
Speakers
Erbin Lim, Director of Engineering and Development - Pfizer
Dr. Nadine Wirkuttis, Head of Data & AI - Hays AG
Yves Brunschwiler, General Manager Germany - Wonderful AI
Dr. Sabina Kohlmann, Founder - AI for Future Women Leaders

Audience

Strategic,Leadership
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