Tech Show Frankfurt
Building a Data Culture – The Grassroots Approach
04 Jun 2025
BI & Analytics
Data Culture & Data Literacy
Has it been challenging for your company to attract and retain great data talent? Have you wondered how to upskill your existing workforce to become effective data-driven decision makers?
A natural change leader and data scientist, Florian Roscheck has infused organizations in California and Germany with grassroots initiatives to nurture organically growing data cultures and mutual upskilling.
In this session, you will learn about internal and public-facing measures your company can take to embed a thriving data culture at its heart. Based on his own experiences, Florian will walk you through best practices for creating and promoting company-internal data learning communities. By taking a look behind the scenes of the Henkel Data & Analytics Blog, you will get to know the what's, why's, and how's of corporate tech blogs. In the final part of the session, Florian reports on his experiences in Henkel's first corporate influencer program and shares best practices for leveraging the authentic voices of your data superstars to grow your data talent pool on social media.
Are you ready to finally switch gear's in your company's data journey? Don't miss this talk and leave inspired to take action!