Generative AI holds transformative potential—but realizing its value requires more than experimentation with flashy tools. In this session, we’ll explore what it takes to move from isolated pilots to sustainable, business-integrated AI applications.

We’ll examine how organizations can navigate a rapidly evolving GenAI landscape, where new tools emerge almost weekly and long-term winners remain uncertain.

You’ll hear insights on how to prioritize GenAI use cases based on business impact, feasibility, and organizational readiness. We’ll also cover what it takes to scale GenAI projects beyond the innovation lab and into the business—without losing momentum or control.

And because no technology transformation is purely technical, we’ll highlight the importance of internal capability-building, driving adoption across diverse teams, and fostering a culture of experimentation in times of rapid change. 

Whether you’re leading a transformation or shaping your company’s AI roadmap, this session will offer a practical and strategic perspective on how to make GenAI work in the real world.