How do you design a digital organisation that can truly leverage AI? In this keynote, Sebastien Fabre, Senior Director - Head of Engineering at the LEGO Group, shares how his teams transformed the way product, design, and engineering work together at scale. From setting clear OKRs and reclaiming ownership over legacy platforms to making data accessible across teams, this session reveals how the LEGO Group built a culture of accountability and high performance—laying the groundwork for AI-powered product development. Whether you're scaling teams or modernising tech stacks, you'll take away practical strategies to drive transformation that lasts.