Tech Show Frankfurt
Leading Digital Transformation: From Strategy to Scalable Impact
04 Jun 2025
Digital Transformation Keynote
In today’s fast-evolving landscape, digital transformation is more than just technology adoption—it’s a strategic imperative for sustainable growth, agility, and competitive advantage. Drawing from over 15 years of global experience driving large-scale transformations at Ericsson, Sony Pictures Entertainment, and now PepsiCo, I bring a practitioner’s perspective on what it truly takes to lead digital change.
In this keynote, we will explore how organizations can move from fragmented initiatives to enterprise-wide transformation by aligning strategy, people, processes, and partnerships. Through real-world examples across the media, technology, and consumer goods sectors, the session will highlight:
• How to build transformation strategies anchored in first principles thinking
• Key pillars of program governance and execution in complex environments
• The role of strategic partnerships in scaling impact and expanding market reach
• Proven approaches to fostering a culture of innovation and cross-functional collaboration
• Lessons learned from leading digital programs across multiple geographies
This session is ideal for leaders looking to navigate disruption, accelerate digital maturity, and build future-ready organizations.