In today’s fast-evolving landscape, digital transformation is more than just technology adoption—it’s a strategic imperative for sustainable growth, agility, and competitive advantage. Drawing from over 15 years of global experience driving large-scale transformations at Ericsson, Sony Pictures Entertainment, and now PepsiCo, I bring a practitioner’s perspective on what it truly takes to lead digital change. In this keynote, we will explore how organizations can move from fragmented initiatives to enterprise-wide transformation by aligning strategy, people, processes, and partnerships. Through real-world examples across the media, technology, and consumer goods sectors, the session will highlight: • How to build transformation strategies anchored in first principles thinking • Key pillars of program governance and execution in complex environments • The role of strategic partnerships in scaling impact and expanding market reach • Proven approaches to fostering a culture of innovation and cross-functional collaboration • Lessons learned from leading digital programs across multiple geographies This session is ideal for leaders looking to navigate disruption, accelerate digital maturity, and build future-ready organizations.