Artificial Intelligence holds significant promise, but its effective deployment relies on a foundational element: a well-defined and actively managed data strategy. This presentation argues that prioritizing data is not just beneficial, but essential for unlocking AI's true potential. We will explore why a thorough understanding of your organization's data – its origins, quality, and flow – is a critical first step. Without this understanding, AI models risk being built on unreliable data, leading to questionable insights and potentially flawed business strategies. The presentation will also emphasize the vital role of data governance in ensuring data security and regulatory compliance. A strong governance framework is not only crucial for responsible AI implementation but also for protecting your organization from data-related risks.