In the rush to adopt artificial intelligence, many organizations are overlooking a critical step: understanding their own business. In this session, Jean A. Boni explores how AI should be strategically aligned with true value creation rather than being implemented reactively or out of hype. Using the Business Model Canvas and Value Proposition Canvas as guiding tools, the talk offers a practical framework to analyze a company’s core operations, uncover what truly matters to customers, and identify where AI can drive real impact. Attendees will learn how to cut through the noise of countless AI tools by starting with business fundamentals, defining clear value propositions, and then mapping AI solutions to specific needs. This approach helps businesses avoid costly missteps and unlock AI’s full potential to accelerate growth, improve customer experience, and create lasting competitive advantage.