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Rethinking Energy Efficiency in the AI Era

05 Jun 2025
Energy Efficiency
AI: Challenges & Opportunities Energy Efficiency & Sustainability
Rethinking Energy Efficiency in the AI Era

As artificial intelligence reshapes workloads, data centres are facing a paradox: just as efficiency becomes mission-critical, AI accelerates compute intensity and power demand at an unprecedented scale. Traditional KPIs like PUE are no longer enough to capture what’s truly going on inside modern digital infrastructure.
In this keynote, Hans Neff – Director of the CTO Group at ZTE – challenges conventional thinking around energy efficiency and unveils why future-proof data centres must evolve beyond static designs and legacy metrics. Drawing from global projects and ZTE’s own AI-optimised architectures, this talk introduces a layered approach to energy intelligence: from liquid-cooled GPUs and dynamic power steering to AI-driven thermal orchestration and green power integration.
It's not just about saving energy – it’s about making every watt count in an AI-dominated future.

Speakers
Hans Neff, Senior Director of CTO Group - ZTE Corporation
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