Insights

From Demos to Proof-of-Value  We’ve entered the era of outcomes. Traditional vendor demos - pre-scripted, one-size-fits-all showcases - are rapidly being replaced by proof-of-value (PoV) pilots. Buyer ...

Across Germany’s enterprise landscape, the traditional boundaries between commercial buyers, CTOs, and CX leaders are dissolving. Today’s tech buyers aren’t just sourcing platforms - they’re co-author ...

As organisations navigate hybrid work, AI transformation, and global uncertainty, belonging has emerged as a non-negotiable for high performance. And at Tech Show Frankfurt, this shift came into sharp ...

Across Europe, IT operators - those managing infrastructure, delivery, and procurement - are leading a silent revolution. Armed with better data and sharper tools, they’re transforming procurement int ...

At a time when CFOs want predictability and CIOs want performance, the operator is caught in the middle - firefighting cloud bills that don’t match usage expectations.  Here’s how the most efficient t ...

New research shows that developer wellbeing is far more influenced by team culture, feedback loops, and schedule autonomy than by yoga apps or pizza Fridays. And nowhere was this more visible than at ...

DevOps once promised agility. Now, it demands clarity.  By 2025, the challenge isn’t adopting new tools — it’s surviving them. As AI, observability, and multi-cloud ecosystems collide, many engineerin ...

2025 is a tipping point in the way developers interact with code, collaborate with teams, and scale their impact. At the heart of it all? The quiet, accelerating evolution of AI-augmented engineering ...

In 2025, every boardroom echoes with three strategic imperatives: AI, ESG, and resilience. But aligning these priorities in a meaningful way is still a challenge for many technology leaders—particular ...

ESG used to be a tick-box. Now, it’s a battleground — and nowhere is this shift more visible than in Germany’s enterprise and public sector tech communities. The pressure is no longer just to implemen ...